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Kaia Gerber Is a California Girl for YSL Beauty Campaign

Named the face of YSL Beauty in late 2018, Kaia Gerber travels to the desert for a recent campaign. The cosmetics brand unveils YSL Beauty Station—a campaign spotlighting California appeal. Posing in a convertible, Kaia wears sun-kissed looks featuring red lips, dramatic eyeshadow and dewy skin created by makeup artist Tom Pecheux. Celebrating the launch, YSL Beauty opened a pop-up star in Cathedral City, California, earlier this month.